Data Analyst - Product Analysis

Data Analyst - Product Analysis - Upto 15Lpa

- Data Analysis: Collect, analyze, and interpret marketing data to identify trends, patterns, and areas for improvement.

- Data Correctness: Work closely with the Tech team to ensure that data is tracked and stored accurately and in the correct format.

- Product Performance: Evaluate the performance of existing products, identify areas for improvement, and make recommendations for product enhancements.

- Campaign Performance: Monitor and evaluate the performance of marketing campaigns across various channels (digital, social media, email, etc.).

- Customer Segmentation: Develop and refine customer segmentation strategies to target specific audience segments effectively.

- ROI Measurement: Calculate and report on the return on investment (ROI) for marketing campaigns.

- Reporting: Generate regular reports and dashboards to communicate key insights and findings to stakeholders.

- Recommendations: Provide actionable recommendations for optimizing marketing strategies and improving campaign performance.

QUALIFICATIONS

- 2-4 years of experience in product analysis, marketing analysis, or a similar role

- Strong analytical skills with proficiency in data analysis tools and techniques

- Excellent communication skills, both written and verbal

- Ability to work collaboratively in a fast-paced, dynamic environment

- Detail-oriented and highly organized

- Knowledge of industry-specific trends and best practices is a plus

- Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus