Data Analyst - FMCG/Media/Education

We are seeking a skilled and experienced Senior Data Analyst with 3-7 years of expertise in data analysis, proficiency in Power BI, Advanced Excel, Tableau, and SQL, and strong communication and analytical skills. The ideal candidate will have a background in working with Sales lead data, Marketing data, Spend data, and conducting analyses related to Lifetime Value (LTV) and enrolment in an EdTech business environment.

1. Data Analysis and Visualization:

- Analyze sales lead data and Marketing data to identify trends, patterns, and opportunities.

- Provide insights to optimize sales and marketing strategies.

2. Spend Data Management:

- Manage and analyze spend data to ensure cost-effectiveness and efficiency.

- Collaborate with relevant teams to optimize spending and resource allocation.

3. LTV and Enrollment Analysis:

- Conduct in-depth analysis of customer Lifetime Value (LTV) to inform business strategies.

- Analyze enrollment data to identify factors influencing student acquisition and retention.

4. Data Visualization:

- Create visually compelling reports and dashboards using Power BI, Tableau, or similar tools.

- Transform complex data sets into actionable insights for key stakeholders.

5. Communication and Collaboration:

- Effectively communicate findings to both technical and non-technical teams.

- Collaborate with Sales, Marketing, and Operations teams to meet data analysis requirements.

6. Data Quality Assurance:

- Ensure the accuracy and reliability of data used in analyses.

- Identify and address any data anomalies or discrepancies.

QUALIFICATION:

- Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field.

- 3-6 years of proven experience as a Data Analyst, with a focus on Sales, Marketing, and Enrolment data in an EdTech business.

- Proficiency in Power BI, Advanced Excel, Tableau, and SQL.

- Strong communication skills with the ability to convey complex findings clearly.

- Analytical mindset with the ability to derive actionable insights.

Preferred Skills:

- Knowledge of statistical concepts and Advance Excel skills

- Certifications in Power BI, Tableau, or related tools.

- Familiarity with EdTech industry trends and metrics.