Data Analyst

The Data Analyst is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions.

Job Loc - Bangalore

Work Model - Hybrid ( 2 days WFO)

Interview Process-

Online Test

Tech round with HM (Virtual)

F2F Managerial Round

We are looking for-

- Having experience in data analysis and like working with large sets of data

- Taking ownership and accountability of work assigned

- You understand the importance of your work to business

- You like taking new challenges at work and are solution-oriented

What you will do

- Create and quality review of tags via GTM/Adobe launch

- Work on looker studio dashboards

- Provide monthly performance reports with data driven and result oriented insights

- Create and manage tags in Google Tag Manager

- Collaborate with agency partners to maintain media tags in Google Tag Manger

- QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly

- Follow enterprise standards and best practices for Google Analytics tags and admin setup

- Document and maintain tagging plans

- Edit and maintain Looker Studio dashboards populated with data from Google Analytics

- Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)

- Advise on UTM tagging strategy

- Proactively communicate with supervisor regarding workload and the status of assignments

- Prepare reports (Word, Excel, PowerPoint) in support of deliverables

- Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation

- In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client's business forward.

- Review KPIs and provide strategic recommendations for ongoing campaign and site improvements

- Owner of data intensive spreadsheets and PowerPoint presentation

Qualifications:

- 3-5 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital

- Responsible for providing analysis, data mining, optimization and recommendations for client's online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search

- Strong analytic and technical thought process and ability to interpret findings

- Effective communicator via both written and verbal

- Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics

- Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation

- A basic understanding of statistical analysis and research methodologies

Interested candidate can share their resume at preeti.goyal@ally-executive.com with CCTC, ECTC & Notice Period.