D2C Business Head - Consumer Appliances

D2C Business Head, India - Global Leader in Consumer Appliances

Industry - Consumer Durables

Category - Sales & Marketing

Skills - D2C, Ecommerce, Business, Sales, Transactions, Marketplace, Demand Generation, P&L, strategy

Job Type - Permanent

Job Description :

- Excellent opportunity to lead Direct To Consumer for one of the leading Consumer Appliances firm. Manage marketplace partnerships, setup the required physical infrastructure and processes, and build a team to grow the channel.

Client Details

Our client is one of the leading consumer durable companies in the world with an innovative range of products. They are widely regarded as pioneers in their category and have a strong presence across global markets and in India. The organization is looking to establish its presence in the online space and seeks an experienced candidate to lead the team and take the initiative ahead. This channel will have an independent P&L led by this person.

Description

- Responsible for managing the overall P&L of D2C / Marketplace channels

- Lead the ongoing setup and operations of a customer friendly/easy to navigate ecommerce portal

- Ensure a high-quality user experience; including site navigation, content development, checkout process and promotional campaigns

- Ensure the effective planning and execution of an e-commerce strategy, working cross functionally with sales, marketing, finance, operations and IT teams

- Plan marketing activations and design effective consumer campaigns to increase traffic on the website and generate optimum ROI

- Manage relationships with multiple vendors across technology development, payments, coordination, content development and marketing, etc.

- Lead technology planning to identify new initiatives and coordinate the evaluation, deployment, and management of current and future technologies

- Ensure proper governance processes of the organization's e-commerce architecture, networks, data storage and media

- Defining / monitoring sales targets / KPIs in collaboration with the top management and heads of other sales channels

- Drive profitable growth with the top e-commerce portals like Amazon and Flipkart; and explore growth opportunities with other niche / new portals (including annual planning, supply chain coordination, marketing interventions, competition insights, coordination with distribution partner)

- Increase penetration, deliver growth and ensure a marketplace channel market share of >50%

- Coordinate with operations teams and distribution partners to ensure the AOP is fulfilled as per marketplaces requirement

- Develop business case assessments and cost / benefit analyses for e- commerce spending and initiatives

- Supervise recruitment, training, retention, and management of the D2C / Marketplace team in accordance with the firm's corporate objectives and personnel policies

- Ensure Information / Data Security compliance as per the required regulations and industry best practices

Profile :

- MBA / PGDM or any other equivalent Masters degree with 15+ years of total experience. Ideal candidate could be someone who has managed own portal and marketplaces and scaled the business to at least 100,000 transactions across channels in a year.

- Alternately, the candidate could also be heading D2C business and ecommerce for a startup/established brand with experience in scaling up the channel extensively. The person should understand the nuances of marketplace marketing, demand generation for own portal and have a very sound capability to research and gather consumer insights while managing a 5-10 people team.

- Sound communication skills & outstanding analytical skills besides strong expertise in interpreting results and deriving insights is important. Excellent team management skills and ability to drive a cross functional team to deliver excellence is a must. Certifications in Digital marketing / Analytics / Big Data / Project management would be an added advantage.

Job Offer :

An opportunity to drive business portfolio for a global MNC in a high visibility role.

Contact - Swapnil Khetan - +91 (0) 22 4236 3332

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