Cypress - Corporate Strategic Marketing Specialist

The primary responsibility of the Corporate Strategic Marketing Team is to facilitate Cypress's long term growth strategy and to drive company-wide corporate marketing initiatives. The Corporate Strategic Marketing Team owns and executes assignments to support the Business Units through research and analysis of the company's markets; competition and product mix; assists with secondary research and makes recommendations on entering new market areas.

Typical assignments consist of:

- Driving corporate initiatives to achieve business process enhancements

- Evaluating new business plans: understand current status of businesses, existing products, evaluate product/market opportunities.

- Supporting analysis of Cypress- portfolio of products and businesses to ensure company is focused on the highest priority projects, strategically and financially.

- Tracking and managing business metrics, support creation of reports, recommendations and insights that helps the Business Units.

- Monitoring market trends, publish market analysis reports, track company's progress in niche markets or product technology disciplines.

- Actively analyzing and make recommendations for organic & inorganic growth opportunities.

Desired Skills:

- BE / B.Tech (EE/EC/CS/IT) from Tier-1 Engineering schools and an MBA from Tier-1 Business Schools in India / Abroad. 3+ yrs of total work experience with 1+ yrs post B-School is desired.

- Experience in Product Marketing/Technical Marketing/Consulting/Analytics and exposure to hi-tech industry is a definite plus

- Should be energetic and passionate about the role and industry, and be a structured problem solver.

- Excellent analytical skills and the ability to think out-of-the-box to develop innovative frameworks & methodologies.

- Ability to perform quantitative analysis and summarize analytical data into user-friendly reports translating unstructured data into appropriate recommendations for marketing and sales actions.

The profile is designed to develop the professional knowledge and ability of the individual. The corporate strategic marketing team is composed of experienced professionals from some of the leading business schools in India and abroad. The position will provide the candidate exposure in the corporate business planning and decision making areas - would be an ideal platform for candidates to understand and grow in technology marketing. The team directly works with Exec-mgmt based out of California, and might require frequent tele-presence meetings/occasional travel.

About Cypress:

Cypress Semiconductor Corporation was founded in 1982 and is headquartered in San Jose, California. Cypress Semiconductor Corporation operates internationally; serving consumer, computation, data communications, automotive, medical, and industrial markets. Cypress delivers various high-performance, mixed-signal, programmable solutions. www.cypress.com