Cygnet Infotech - Assistant Manager - Growth Marketing

Responsibilities

- B2B Growth Marketing Manager to augment our Marketing and Sales Enablement.

- Drive lead acquisition and pipeline progression for new business and account expansion.

- Passion for customer-centric marketing with experience in executing GTM strategies.

- Deliver Content and Collateral that enable Sales teams to win new business.

- Lead sales-led marketing activities, cascading messaging and supporting sales teams to drive growth for key offerings.

- Partner with the Marketing and Sales teams to support revenue growth by planning and executing compelling marketing campaigns across prospect touchpoints.

- Work with wider Demand Generation team to accelerate sales cycles and grow the business.

- Operate independently and partnering with cross-functional teams including Content, Design, Sales operations, Inside Sales, Product Management, and others.

- Deliver outreach campaigns aligned with regional sales goals.

- Support Marketing Manager to ensure maximizing that Marketing influenced revenue.

Professional Skills

- 5+ years of relevant marketing experience, ideally in a B2B Technology Product and Services environment.

- Experience with CRM, email marketing, webinars, Events, Account Based Marketing.

- Experience marketing to executive-level audiences.

- Experience in managing multiple stakeholders across geographies.

- Excellent English written and verbal communication skills.

Soft skills

- Excellent organizational and time management skills

- Strong communication & presentation skills

- Ability to collaborate with multiple teams

- Attention to detail

Educational Qualification:

- MBA Preferred

Graduate/Post-graduate with IT/Marketing Background