Cvent - Senior Manager - Product Marketing - Event Solutions

- Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500.

- Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

- Our technology brings millions of people together at events around the world.

- In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

- The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves.

- At Cvent, we value the diverse perspectives that each individual brings.

In This Role, You Will:

Product Marketing Strategy:

- Develop and execute go to market and lifecycle management product marketing strategy for Cvent's Event Marketing & Management platform

- Define and update the target market, buyer personas, and positioning for the product, ensuring a deep understanding of customer needs and preferences

- Conduct market research, competitive analysis, and customer interviews to ensure continued relevancy of product strategy and positioning

- Collaborate with the product management team to align product roadmaps with market demands and ensure successful product launches

Go-to-Market Execution:

- Create and implement go-to-market plans for new product releases, updates, and features

- Develop compelling product messaging, positioning, and value propositions that resonate with target customers

- Collaborate with the marketing team to create marketing assets, including website content, sales collateral, presentations, and case studies

- Enable the sales team with product training, competitive differentiation, and customer success stories to drive revenue growth

Product Adoption and Customer Insights:

- Monitor market trends, industry dynamics, and customer feedback to identify opportunities for product enhancement and innovation

- Gather insights and understand customer needs and pain points

- Partner with the product management team to prioritize product enhancements and new features based on customer feedback and market demand

- Drive customer adoption and engagement through effective product positioning, messaging, and awareness campaigns