Cvent - Director - CRM

Responsibilities:

- Develop and implement the overall CRM strategy, aligning it with business goals.

- Oversee the selection, implementation, and customization of CRM systems.

- Manage the CRM system administration, including user management, data management, and system maintenance.

- Drive user adoption of the CRM system through training, communication, and support.

- Develop and implement CRM reporting and analytics to track key metrics and identify areas for improvement.

- Collaborate with sales, marketing, and customer service teams to leverage CRM data to improve their performance.

- Identify and implement CRM best practices to optimize sales processes, marketing campaigns, and customer service interactions.

- Manage the CRM budget and vendor relationships.

- Stay up-to-date on CRM trends and technologies.

- Lead and mentor the CRM team.

Qualifications:

- Bachelor's degree in Business, Marketing, Information Systems, or a related field; MBA preferred.

- Extensive experience (8+ years, 10+ years) in CRM management and leadership roles.

- Deep understanding of CRM principles, best practices, and technologies.

- Proven experience with CRM systems (e.g, Salesforce, Microsoft Dynamics 365, Oracle CRM).

- Specify which CRM experience is most relevant.

- Strong analytical skills and experience using CRM data to drive business decisions.

- Excellent communication, presentation, and interpersonal skills.

- Proven leadership and team management skills.

Bonus Points:

- Experience with specific CRM integrations or customizations.

- CRM certifications