Cvent - Director - CRM

Director - CRM

Responsibilities:

Salesforce Proficiency:

- Expertise in Salesforce CPQ, Sales Cloud, Service Cloud, and Experience Cloud.

- Deep understanding of Salesforce architecture, security model, configuration, and customization.

- Hands-on experience with Apex, Visualforce, Lightning Web Components, and other Salesforce technologies.

- Proven ability to design, develop, and implement complex Salesforce solutions.

- Evaluate new Salesforce products and services to identify opportunities for improvement.

- Expertise in systematically automating quality assurance within Salesforce, including APEX test classes and code coverage.

Salesforce DevOps:

- Experience with release management and sandbox management in Salesforce.

- Oversee the entire Salesforce development lifecycle, from requirements gathering to deployment.

- Implement robust DevOps practices, including continuous integration and continuous delivery (CI/CD).

- Manage code quality, testing, and deployment processes.

- Collaborate with cross-functional teams to ensure smooth releases and minimize downtime.

Team Management:

- History of managing development and engineering teams.

- Proven ability to manage a mix of full-time employees (FTE) and contractors effectively.

- Develop and execute a long-term Salesforce strategy aligned with the organization's business objectives.

- Foster a collaborative and innovative team culture.

- Establish key performance indicators (KPIs) to measure team performance.

- Track and analyze metrics to identify areas for improvement.

Technical Experience:

- Extensive experience (15-22 years) in the Salesforce ecosystem.

- Experience running multiple Salesforce orgs' lifecycles across one or more past job experiences.

- Experience with customer-facing Experience Cloud websites.

- Experience managing the lifecycle of applications outside of Salesforce, such as FinForce.

- Lead Salesforce-related activities during M&A processes, including due diligence, data migration, system integration, and user training.

- Ensure seamless data flow and synchronization between Salesforce and other systems.

Communication:

- Proven ability to build relationships with executives and stakeholders, ensuring alignment with business objectives and effective communication across teams.

- Business-facing experience, including prior experience as a project manager or business analyst, focusing on business communication and stakeholder engagement.

- Strong ability to translate health metrics into actionable recommendations, showcasing the impact of data analysis on strategic decisions.

- Effectively communicate technical concepts to non-technical audiences.

- Manage expectations and deliver on commitments, while proactively identify and address potential issues and risks.

- Present regular updates on Salesforce initiatives and their impact on business goals.

- Create a roadmap for Salesforce adoption and modernization.