The person will drive cross sell, up sell through various non-conventional channels like email, SMS, call center. This is a multifaceted profile and the profile holder would require
- Technical expertise : Channel specific digital developments
- Sales expertise : Design communication as per consumers behavior
- Direct Marketing expertise : Define segment, target & positioning
- Data expertise : Evaluate campaign outcomes & fine tune various elements of marketing mix
This is a business profile and carries sales targets. Two DMs in execution profile will report into this person.
Experience
The person should have mutual fund sales experience & an eagerness to learn marketing, analytics & digital development.
Knowledge / Skillset
- MF Sales experience
- High levels of emotional awareness self & others
- Good written & verbal skills English
- Analytical skills, And willing to deep dive into data through MS excel
Soft Skills
- Strong Interpersonal skills. Ability to work with other departments / external vendors
- Strong communication and influencing skills
- Creative thinking , Time management
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