Customer Marketing Manager - National Trade Marketing - FMCG

- Contribute towards building the overall annual operating plan for assigned categories and markets/channels.

- Finalize the BTL budgets in conjunction with business finance & category and channel heads and ensure adherence to the same.

- Design the BTL plans and monitor effective implementation through category & channel heads, branch heads to drive growth as per objectives- Govern and improve the overall ROI on trade spends across markets, channels- Ensure quarterly & monthly S&OP plan closures in collaboration with branches, marketing & supply chain teams

- Formulate strategies that encompass the right assortment for respective channel and category.

- Formulate the strategies for effective deployment of right resources w.r.t merchandising and promotional activities to improve overall growth- Drive the channel and category growth w.r.t achieving the volume and reach, focusing on right SKU mix in line with the portfolio strategy

- Develop customized trade campaigns and initiatives, including promotional activities and loyalty programmes where applicable

- Coordinate the end-to-end execution of trade campaigns with branches, ensure they are delivered on time, within budget, and aligned to marketing guidelines

- Derive insights from the campaign performance reports, track KPIs and formulate action plans.

- Identify and manage agency partners for trade campaigns and programmes.

- Monitor market trends through regular market visits and tracking of competitor activities, obtaining insights and recommendations to enhance trade marketing strategies.

- Benchmarking competitor deployment of technology and tools to promote brand/category and work with Sales Development towards internal deployment.

- Monitor the competitive landscape and market realities for assessing viability and trade strategies for new categories

- Devise category and channel plans for effective and timely launch of new categories, partnering with category as well as branch teams