Customer Loyalty & Relationship Marketing

Designation: Manager - Customer Loyalty & Relationship Marketing

Location : Mumbai

Work Experience: 6+ yrs

Qualification : MBA

Target Industries : Vocational Education Companies

Our Client

A Leading Media Company’s Education Business

Small Description of the Role

- Focus on customer loyalty and lifecycle marketing to drive repeat purchases across different brands

- Manage program P&L and drive profitable customer behavior for the enterprise

- Work closely with web, direct mail, email, advertising, Merchandising, IT to create and implement compelling messaging and offers to generate enrollment

- Develop and enhance program benefits to increase engagement, including working with promotional partners and developing new opportunities

- Develop and implement marketing strategies and plans to retain and activate existing members

- Recommend new strategies and database marketing programs to enhance revenue from existing customer base

- Analyze customer base and identify revenue generating opportunities

- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments

- Recommend strategies to improve overall acquisition, retention, and conversion activities

Skills required:

- MBA in Marketing or comparable work experience preferred

- 6+ years CRM/Loyalty experience

- Demonstrated experience driving measurable results through customer marketing efforts

- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions

- Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)

Please do email your resume in strict confidence to kanchan@careercatalysts.com or call 9594995064!!