Customer Lifecycle Management/CRM Role - Media & Entertainment Firm

CLM/CRM Role

Responsibilities:

- Create and manage channel marketing campaigns

- Able to work independently and take initiative on campaign optimizations.

- Ensure campaigns are set up and run as per relevant TG laid out by the CLM teams.

- Track the campaign efficiency and robust implementations from learnings

- Measure, Track, and Improve Customer Lifetime Value

- Working Cross-functionally to ensure the end-to-end execution of campaigns.

- Monitoring campaign delivery, performance, and margin to ensure all targets are met.

- Provide CLM team with optimizations and recommendations by analyzing across key variables.

- Carrying out post-campaign analysis to provide insights to share with the marketing team.

- Good organizational skills are required to be able to run multiple campaigns.

- Reporting on Weekly, Monthly and Quarterly basis and provide actionable insights.

Who You Are:

- At least 5 years of experience working in Marketing Operations.

- Passionate about understanding of Users and the content available.

- Basic understanding of CLM / CRM. Bonus points if you have used Clevertap, Mix-panel

- Excellent communication skills.

- Works well both within a team and individually.

- Ability to solve problem and analyze data sets.

- Excellent Microsoft excel and analytical skills.

- Diligent, problem solver with a can-do and self-starter attitude