- Curate customer experience at each customer touchpoint across products and channels starting from lead to exit of the customer.
- Keep track of customer journeys and Liaise with internal teams such as marketing, sales, product, digital, technology etc. to ensure that gaps in the customer experience- irrespective of where they occur in the journey - are plugged
- Manage end to end customer communication - content, design, delivery for all physical and digital customer communication
- Lead and own the Voice of Customer (NPS) Program for the organization.
- Measure, track and analyse customer feedback and drive, implement improvements based on the insights gathered - help measure how the brand is performing on CX performance parameters
- Manage Lead nurturing and marketing automation platforms and deliver results on conversion and identify cross sell opportunities.
- Drive proactive service initiatives for the organization using new age self-service methods like WhatsApp.
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