Customer Engagement Lead/Retention Head - Internet/Online

CUSTOMER ENGAGEMENT LEAD :

- Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches. Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.

- Leads analysis on the customer lifecycle to identify different consumer cohorts and develop incentives to drive ARPU

- Design new functions and workflow to improve customer experience and drive growth of customer value

- Collaborate with cross-functional teams to improve product and drive growth 8+ years working in D2C User retention and engagement; Highly strategic and analytical

- Strong Excel skills required

- Hands-on experience with Marketing automation tools (Moengage, Clevertap), building and managing user journeys

- Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

- Experience in the gaming, fintech industry will be a plus. Experience working cross-functionally with growth, creative, data and cx teams.

- Tier 1 Academic pedigree 7-10 years experience