Customer Analytics Role - Predictive Modeling - BFSI

2 - 10 Years

Mumbai

Posted 5 years ago

#Analytics #Predictive Modeling #Consulting - BFSI #SAS #Statistics #Python #Marketing Analytics #Data Analytics

Other relevant factors (Required Skills) :

1. Strong communication - verbal & written

2. Extensive exposure to advanced analytics - scorecard development and management, return on risk-weighted assets etc

3. Exposure to asset business in a bank / FI

4. Advanced user of analytic tools (SAS strongly preferred, R / Python added preference)

5. Prior team management experience preferred

- Lead Customer / Marketing Analytics initiatives to drive revenue growth across business lines of FICC

- Proactively assess information/data landscape internally and externally to help facilitate book growth and partner with technology to help assimilate any incremental data into analytics databases

- Describe the KPIs against each perspective

- Perspective Key Performance Indicators

- Business - Drive analytics initiatives to support revenue growth initiatives across products by partnering with product and policy teams

- Drive product penetration through x-sell, up-sell and retention management on existing customer base. Develop propensity/response models as needed to increase campaign effectiveness

- Devise strategies for new book customer expansion

- Monitor campaigns and devise strategies to plug leakages to increase campaign efficiency

- Jointly work with business and risk counterparts to develop lifetime profitability view on customer segments and devise strategies for profitable book growth

- Devise appropriate strategies for Branch expansion

- Partner with technology to drive incremental data capture efforts from internal and external sources to help drive business growth

Customer Focus Internal customers will be across levels :

- Business managers

- Business heads

- People / Team - Establish and develop a highly-skilled and motivated team to meet the growing needs of a rapidly growing business.

- Process / Quality Improvement - Continuously work with business, policy, finance and technology teams to improve strategies, identify and plug leakages to drive book growth profitably