Customer Acquisition Head - Consumer Marketing - OTT/eCommerce

- Owner of the customer acquisition (Mobile App marketing), customer retention (Customer life cycle Management) and Loyalty program P&L for India business.

- Lead the end-to-end marketing function - brand, acquisition, digital marketing - App installs + SEO/SEM, CLM, referral and alliances.

- Person should have strong experience in managing P&L, driving new user growth, user engagement and retention, CRM, new product development and launch, product management, product marketing, sales and distribution, digital marketing, content marketing, PR and events, GTM strategy and forging partnerships and alliances.

- A successful candidate for this role will have experience in acquisition marketing - ranging across search marketing, mobile marketing, display advertising, performance social media, associates and conversion optimization.

- This role will also be responsible for setting up new acquisition marketing programs, testing aggressively, and prioritizing initiatives to scale acquisition marketing efforts.

Candidates with 12+ yrs of work Experience post MBA from reputed institutions from Entertainment, OTT, E-commerce/Internet/on-line, Travel industries will be given high preference.