CureFit - Brand Head - Marketing - Cultsport

Job Purpose :

Cure.Fit is building 'cultsport' as a brand and a destination for a range of fitness products- including sportswear, fitness equipment, nutraceuticals etc.

We are looking for a candidate to lead the journey towards building cultsport as the leading fitness product brand in India. As the primary owner of the cultsport brand, the candidate will be expected to lead

- The development of the core brand elements like articulation of its positioning, language, value propositions etc.

- All the brand marketing efforts across various avenues as we try to scale and establish the brand & generate organic demand

- Building the social media footprint for this new brand

Skills and Qualification :

- 10+ years of work experience in building & growing consumer brands

- Experience of working with an online commerce or a D2C brand

- Experience of driving the zero-to-one journey of a new brand is a plus

- Experience of working on brand high on imagery & customer experience is a plus

- Expert level knowledge of offline & online branding media

- Familiarity with digital & performance marketing channels, even if he/she hasn't managed it directly in the past

- A good team leader with demonstrated ability of building & leading branding, creative & social media teams

- Experience of collaborating with creative, media and advertising agencies