Cultfit - Manager - Digital Marketing

- Strategize and execute the Google Ads marketing plan which will include campaign planning, execution and optimization of different types of Google Ads (Search Ads, Display Ads, retargeting, Discovery Ads, and YouTube Ads).

- Be the programmatic expert on campaign performance and optimization by providing insights into the best strategies and tactics to achieve business objectives

- Leverage first party and third-party data for targeting and insights

- Work closely with the analytics teams to derive meaningful insights and drive a data-backed strategy

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV