Cultfit - Brand Manager

Responsibilities:

Brand Strategy & Development:

- Develop and implement data-driven brand strategies that align with the company's overall business objectives.

- Conduct thorough market research and competitor analysis to identify brand positioning opportunities.

- Define and manage the brand voice, messaging, and visual identity across all touchpoints (online, offline, marketing materials).

Campaign Management & Execution:

- Develop and execute creative and engaging marketing campaigns that resonate with target audiences.

- Manage and optimize marketing budgets to maximize ROI.

- Oversee the production of all marketing materials, ensuring brand consistency and quality.

Brand Measurement & Growth:

- Track and analyze brand performance metrics (brand awareness, brand sentiment, market share) to measure campaign effectiveness.

- Stay up-to-date on industry trends and consumer behavior to identify new growth opportunities for the brand.

Collaboration & Communication:

- Collaborate effectively with internal teams (marketing, sales, design) to ensure brand consistency across all departments.

- Possess excellent communication and presentation skills to articulate brand strategy and campaign ideas to stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).

- Minimum 5+ years of experience in brand management or a similar marketing role.

- Proven track record of developing and executing successful brand strategies that drive growth.

- Strong understanding of marketing principles and best practices.

- Excellent analytical and problem-solving skills with a data-driven approach.

- Creative and innovative mindset with a passion for storytelling.

- Proficiency in marketing tools and technologies (e. , analytics platforms, marketing automation) is a plus