Crompton Greaves - Senior Manager - Digital Marketing

Job Title - Senior Manager - Digital Marketing

Reporting to Head, Digital Marketing

Location - Mumbai

Primary Objective:

- Lead Cromptons foray into the D2C space with the objective of customer engagement, acquisition and retention.

- Responsible for all aspects of D2C including website management, demand generation, user acquisition and driving conversions.

- Setup, own and drive the integrated CRM approach with objective of customer retention

- Build a seamless consumer engagement model for Crompton using the First Party Data procured from the D2C site

- Optimise the user journey on the D2C website aiming for higher consumer engagement and conversions

Key Skillsets :

- As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams.

- Well versed with performance marketing - online customer acquisition and retention campaigns.

- Background knowledge of working/developing D2C sites and exposure to D2C Technology -Shopify/Magento/SAAS based platform etc. will be a plus.

- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics.

- Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM

system and disseminate content for retargeting

- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus.

- Problem Solving, Data analysis, Project management, Process Monitoring, etc.

Qualifications - MBA with Engineering Background | 34-year experience

Experience - Experience in working on a D2C site will be preferred.

- Experience in digital media and marketing. Background in performance marketing will be a plus.

- Understanding of web analytics tools (e.g. Google Analytics, Similar Web etc.)

Competencies - Displays high level of ownership

- Go getter attitude

- Strategic thinking & Analytical ability

- Collaborative approach with agencies and internal stakeholders

- Result oriented to achieve the D2C objectives

Close working relationship with:

- Agency partners Web development, SEO, logistics, marketing etc.

- Brand and Product teams

- Supply Chain team

- IT, Legal team