Crompton Greaves - Manager - Channel Management - Large Kitchen Appliances

Job Title: Manager - Channel Management (Large Kitchen Appliances)

Industry Preference: Distribution or Consumer-facing industry

Travel Requirement: 30%

Job Overview:

- We are looking for an experienced Channel Manager to lead and manage the distribution network for our Large Kitchen Appliances division across India.

- The role involves strategizing and executing Go-To-Market (GTM) plans, managing Exclusive Brand Outlets (EBOs), and ensuring profitability while expanding our retail presence.

- The ideal candidate will have extensive experience in channel sales, distribution, and consumer engagement within the consumer durable or related industries.

Key Responsibilities:

All India Distribution Management:

- Develop and execute channel expansion strategies to enhance market penetration.

- Build and maintain strong relationships with distributors, retailers, and channel partners.

- Oversee inventory management, order fulfilment, and supply chain coordination to ensure seamless product availability.

Profitability of Exclusive Brand Outlets (EBOs):

- Drive sales growth and profitability of EBOs by implementing effective pricing, promotional, and sales strategies.

- Monitor store performance, customer experience, and operational efficiency.

- Identify and implement innovative ways to increase footfall and conversion rates at EBOs.

Go-To-Market (GTM) Strategy All India:

- Develop and execute national GTM strategies to maximize sales and brand visibility.

- Collaborate with marketing, product, and sales teams to ensure alignment of GTM initiatives.

- Evaluate and optimize regional sales and marketing campaigns based on performance data.

Channel Management:

- Drive business growth through multi-channel strategies, including General Trade (GT), EBOs, and modern retail formats.

- Work closely with regional teams to strengthen relationships with channel partners.

- Conduct regular performance reviews, training, and capability building programs for channel partners.

Key Requirements:

- 7-10 years of experience in channel sales, distribution, or GTM strategy within the consumer durables, appliances, or FMCG industries.

- Proven track record in managing large-scale distribution networks and multi-channel sales.

- Strong analytical, strategic, and leadership skills.

- Ability to handle high-volume sales targets and profitability metrics.

- Willingness to travel (30% travel required).

- Excellent negotiation, relationship management, and problem-solving abilities.

- Strong understanding of market trends, competition, and consumer behaviour.

Crompton is committed to fostering a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.