Crompton Greaves Consumer Electricals - Manager - Trade Marketing - Konnect

Manager - Konnect (Trade Marketing)

Role : Planning & Execution of all BTL related loyalty program activities

Principal Responsibilities :

- PAN India role looking at all PLs Fans, Pumps, Lighting & Appliances

- Responsible for managing of loyalty programs for all direct channel partners/ retailers etc. "Crompton Konnect"

- Managing all the promotional activities for influencers, channel partners and the sales team.

- Driving loyalty based and product specific schemes for channel partners.

- Working with cross functional team like Sales, Finance, IT, Marketing etc. to achieve organizational goal