Croma - Zonal Manager - Store Operations

Roles & Responsibilities:

Sales and Revenue Growth

- Develop and implement strategies to maximize revenue and profitability

- Monitor store performance, analyse sales data, and take corrective actions to address gaps

- Drive promotional campaigns and initiatives to boost sales

- Achieve sales targets for the zone by monitoring store performance

- Analyse sales trends and take corrective actions where necessary

Store Operations Management

- Ensure operational efficiency across all stores in the zone

- Oversee inventory management to minimize stock-outs and shrinkage

- Maintain store compliance with company policies, procedures, and standards

- Oversee store layouts, product displays, and overall brand representation.

Team Leadership and Development

- Lead, motivate, and develop store managers and their teams

- Provide training, coaching, and regular performance feedback

- Set performance goals and provide regular feedback to ensure team alignment with business objectives

- Foster a positive and collaborative work environment

Customer Experience

- Drive initiatives to improve customer satisfaction across all stores

- Monitor customer feedback and implement improvement plans

- Ensure a consistent and exceptional customer experience across all stores

- Monitor customer feedback and address service-related issues promptly

- Lead initiatives to enhance customer satisfaction and loyalty

Strategic Business Planning and Execution

- Collaborate with leadership team to develop business plans for the zone

- Identify growth opportunities, including new store openings or market expansions

- Monitor market trends and competitor activities to stay ahead

- Develop and execute Zonal business plans aligned with company goals

- Monitor budgets and control costs to optimize profitability

- Conduct regular reviews of store performance and market dynamics

Market and Competitor Analysis

- Stay updated on market trends and competitor activities

- Identify opportunities for growth and innovation in the zone

- Provide insights and feedback to senior management

Compliance and Risk Management

- Ensure all stores adhere to legal and regulatory requirements

- Implement safety, security, and risk management measures

- Address escalated operational, customer or people-related issues

- Manage risk by implementing safety and security measures

Reporting and Communication

- Provide regular updates on sales performance, store operations and market insights

- Act as a bridge between the corporate office and store teams to ensure alignment and clarity

- Represent the zone in cross-functional meetings and strategic initiatives

Key Metrics to Track

- Sales growth and achievement of targets

- Zone profitability and cost management

- Customer satisfaction scores

- Employee performance and retention rates

- Inventory shrinkage and operational compliance levels

Skills & Competencies

- Excellent verbal and written communication skills.

- Strong leadership and team management abilities

- Excellent analytical and problem-solving skills

- Proven ability to drive sales and improve operational efficiency

- Customer-centric mindset with a focus on delivering superior service

- Strong collaborative & growth mindset.

Qualification/Experience

- Educational Qualification: Bachelor's degree in Business, Retail Management or a related field. MBA preferred

- Minimum 10-12 years of experience in retail operations with at least 3-5 years in a regional/zonal leadership role

- Experience managing multiple retail outlets in a fast-paced environment