CRM & Revenue Head

Roles & Responsibilities

1. CRM & Revenue Lead will drive the marketing engagement adoption and own the customer success metric, for the organization.

2. The individual will also lead the Revenue function for the organisation & manage a corpus of 300+ crores in promotion spends.

3. He/ She understands the importance of customer relationship management in F&B industry and gets a complete suite of marketing services - SMS & email campaigns, Loyalty Programs and Digital Marketing (SEO & SEM) - executed for existing clients enabling incremental sales, generate repeat purchases and extend customer life-span.

4. He/She should also have a strong acumen for understanding revenue, channel x customer trends to generate business growth plans & utilize promotions effectively to drive growth.

5. Team Size: 4 CRM team members , 3 Revenue Team Members

Job Requirements

1. Qualification - MBA from top institute with 8-10 years of relevant experience in CRM/Customer success role, at-least a couple of years in people management

2. Excellent understanding of CRM marketing concepts and best practices

3. Min 8 Years of experience Customer Retention, Digital Marketing, Revenue Management , P&L management.

4. Should have experience with E-commerce / Internet / Online Business.