CRM Marketing Specialist - eCommerce

ORA Group - CRM Marketing Specialist

The Company

At ORA, we're building the future of healthcare. Our connected infrastructure will power our brands to deliver world class experiences, Direct-To-Patient. ORA is based in Malaysia and operates across Malaysia and Singapore.

ORA was founded by leading Ecommerce, Healthcare & Tech Executives with over 35 years of combined experience in building companies from inception to industry leaders with successful exits / IPOs under their belt.

ORA is a seed stage startup and has raised seven-digit funds from leading South East Asian Angels as well as two Silicon Valley / California based venture capital firms - these funds will power the launch of two Direct to Patient solutions in SEA and lead the company towards the fundraising of a Series A round.

The Role :

- We're looking for a CRM Marketing Specialist to be at the heart of our fast-paced marketing team. This role owns the entire customer lifecycle and all active subscriber communication channels and touchpoints (email, in-box, web, mobile), with a focus on retention, lifetime value and customer happiness. As we grow our product and brand portfolio, this role will provide strategic direction on our approach to personalization and segmentation at scale.

- Develop and evolve ORA's brands' cross-channel customer lifecycle strategy and roadmap focused on optimizing for customer metrics such as retention, lifetime value, and satisfaction

- Continuously conduct A/B tests and analyze results to garner insights to improve retention, conversion rate, and customer loyalty

- Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency), iterating and improving upon existing and new initiatives

- Guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC

- Translate business goals and opportunities into quarterly marketing plans, with the ability to self-manage your performance versus targets

- Act as a key advisor or project lead on new cross-functional customer initiatives ranging from product launches, to launching CRM channels, to evolving ORA brands' subscriber experience.

- Own creative briefing process and post-campaign reporting

- Any other duties assigned from time to time.

Values we want to see

Curiosity: a growth mindset, a hunger to learn and expand horizons, a genuine interest in the world. The patience and perseverance to get it right, and the empathy for ORA Group to find the right solutions.

Capability: top of their game, unique and rare talent with the potential to build a once in a generation company with us.

Humility: complete lack of arrogance and skilled at holding themselves accountable with owner mindset. High levels of self-awareness, always wanting to improve, most comfortable in a feedback culture. A true mix of ambition and compassion.

Execution experience: a focus on disciplined execution. Not just a dreamer, not starting things but never ending them, but rather someone who knows how to get a job done.

Owner mindset: they work with an ownership mindset and proactivity.

Qualifications:

Qualified candidates must have the following attributes:

- Customer Lifecycle leader with a minimum of 3+ years experience in retention marketing, customer marketing, lifecycle or CRM space.

- Experience with Insider, Klaviyo or similar marketing automation platform

- Naturally analytical with ability to translate data into actionable insights & strategies.

- Experience working with Product and Engineering teams to conceptualize, execute, and measure impact of features to improve the customer experience and drive customer growth (upsell, retention).

- Results oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves to get it done.

Nice to Have:

- E-commerce/D2C subscription business a plus

- Experience working in a fast-paced, high growth startup environment