CRM Manager - App Engagement

CRM Manager

About Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience

Job Description: CRM Manager

Location: Bangalore (HSR Layout)

Experience: 2+ years in marketing (customer experience)

Qualification: Bachelor's or Master's degree in Marketing, Business Administration, Data Analytics, or a related field (Tier 1 institutes preferred)

Role type: Individual Contributor

About the role: This role involves managing CRM operations, particularly using CleverTap, to execute campaigns focused on user retention and activation. It requires developing data-driven strategies, collaborating with cross-functional teams, and optimizing content to improve campaign performance and user engagement.

Key Responsible areas:

Strategy:

- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience.

- Develop user activation/onboarding campaigns for various user journey stages.

- Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations.

- To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.

- Data backed optimisation in driving key metrics across engagement and retention.

- Execute and Measure various user journey frameworks to ensure user delight and faster habit formation.

- Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication.

- Owning end to end creative conceptualisation and creation in collaboration with the in-house design team.

Measurement:

- Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc.

- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers.

- Working closely with the Data team to understand key movers and implement learnings into strategy

for continuous improvement in User delight and key business objectives.

Basic Requirement:

- 2 + years of core work experience.

- Experience and Understanding the use of "CLEVERTAP".