CRISIL - Social Media Marketing

Social Media Marketing - Gurgaon

Community Administrator Manager

- Create and maintain a content editorial calendar in collaboration with the in-country and central content providers

- Publish content from the global team (and local teams) to the various content channels (blog, twitter, facebook, storage sites...)

- Responsible for general social admin tasks like ‘tagging’, SEO, bookmarking...

- Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans

- Be strongly involved in the initial migration of the current blog environment towards the new social hub (in conjunction with the online team)

- Work in strong co-operation with the online team and regional digital marketing representatives throughout the day-to-day job

- Manage the social media angle of any Global campaigns and day-to-day activities.

- Become an advocate of the Company in social media spaces: flagging to the appropriate person where and when to engage in dialogues and answering questions where appropriate

Community Analyst/Monitoring Manager

- Monitor various social media platforms and provide reporting under the guidance the Reporting Lead person

- Based on reporting outcome, be able to provide recommendations for improvement

- Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results

- Monitor trends in social media tools, trends and applications

- Communication to team and management on project development, timelines, and results

- Keep pace with social media and internet marketing industry trends and developments

Requirements

- Familiar with main social channels: linkedin, youtube, slideshare, Twitter, Facebook, Blog, Chat room, …

- Have a good knowledge of principles of SEO and bookmarking

- Passionate about Social Media and have a clear view on social media in a b2b environment

- Friendly and conversational, able to work in a ‘virtual’ international team with high levels of integrity, autonomy, and self-motivation

- Entrepreneurial, strategic thinker but a doer as well

- Must be detail oriented, team player and technologically savvy

- Must be comfortable with Microsoft Products, wordpress and analytical tools

- Fast Learner with the ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships

- Assertive person who can take the lead and guide other departments when necessary

- Excellent analytical, organizational, project management and time management skills

- Proficiency in MS Excel, PowerPoint, and Word, WordPress and analytical tool

- Experience working with popular social media monitoring tools is a great plus

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools is a great plus

Kindly Contact:- akhila.a@crisil.com