CRISIL - Manager - Digital Marketing

Job description :

Job Title : Digital Marketing Manager

Location : Mumbai

Brief Description :

We are looking for an experienced Digital Marketing professional to lead CRISIL's long-term digital strategy including brand campaigns, franchise building, performance marketing and online monetisation priorities. The incumbent will be responsible for developing a cohesive digital marketing strategy that ensures strong brand presence, increases our market share, drive lead generation and contributes to business growth.

As a Digital marketing lead, the incumbent should have in-depth digital marketing experience and a passion for digital technologies.

Key Responsibilities :

- Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness, retain customers, generate new leads and/or promote products & services.

- Develop and implement enterprise-wide website monetisation strategy aligned to the business growth objectives

- Build and grow the monetisation roadmap

- Set specific monetisation objectives and monitor progress

- Measure ROI and KPIs and prepare budget

Provide forward-thinking ideas and technical advice to effectively position Company messages and deliver superior client experience across all digital platforms including the website, and social media channels

Work closely with different internal teams to ensure consistency through all digital marketing channels

Experience & Expertise :

- 10 - 12 years of relevant in the area of digital strategy and marketing

- Prior experience with banking and financial institutions or IT/ITes industry will be an advantage

- In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)

- Proven experience with online marketing tools and web-based technologies; knowledge of AEM, Adobe Analytics, Adobe Campaign will be an advantage

- Possess hands-on experience with SEO/SEM and CRM software; In-depth understanding of UX/UI

- Be highly motivated, able to act independently, and possess process strong management skills

- Must demonstrate maturity and receptivity to developing and trying new things.Ability to lead cross functional teams; manage complex projects

Educational qualification :

- Post-graduation in marketing, digital technologies or related field; a professional degree is an added advantage.