Crisil - Business Marketing Manager

Responsibilities:

The Business Marketing manager must be a highly skilled and experienced professional and will be responsible for leading and managing the business marketing initiatives.

The role requires strong leadership skills, a strategic mindset, and the ability to effectively manage a team.

The responsibilities of the role will include the below:

- Develop and execute comprehensive marketing strategies to promote our business offerings within CRISIL.

- Collaborate with senior leaders and key stakeholders to identify marketing priorities and objectives that align with the company's overall goals.

- Conduct market research and analysis to identify potential marketing opportunities for business growth.

- Design and implement marketing campaigns and initiatives to improve brand awareness, generate leads, and support revenue growth.

- Drive thought leadership initiatives, including whitepapers, articles, and speaking engagements, to position CRISIL as a leader in the industry.

- Manage and track marketing budgets, ensuring effective utilization of resources and timely reporting of results and ROI.

- Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.

- Collaborate with cross-functional teams, including sales, product management, and operations, to align marketing efforts with business objectives.

- Monitor industry trends and competitor activities to identify opportunities for differentiation and proactive marketing strategies.

- Track and analyze campaign performance metrics, making data-driven recommendations for continuous improvement.

Skills:

- To support the wide range of responsibilities encompassed within this leadership role, candidates must possess an equally broad set of skills.

- Strong leadership skills with experience in managing and developing a team.

- Exceptional strategic thinking and problem-solving abilities with a focus on driving results.

- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

- In-depth knowledge of various marketing concepts, strategies, and best practices.

- Proficiency in market research and data analysis, using tools and techniques to derive insights for marketing decision-making.

- Experience in digital marketing and campaign management, including ABM, SEO, SEM, content marketing, email marketing (Marketo/Pardot), social media platforms, CRM systems (Salesforce)

- Ability to multitask and prioritize in a fast-paced environment while adhering to strict deadlines.

- Strong organizational and project management skills, with high attention to detail.

- Knowledge of the financial services industry, specifically analytics, credit risk, and policy advisory, is a plus.

- Proficient in Microsoft Office applications

Experience:

- 7+ years of B2B BFSI or technology marketing experience along with ABM and Content Marketing

- A minimum of three to five years in marketing strategy and revenue enablement roles in BFSI or information technology firms servicing BFSI industry.

Qualifications:

- Any degree: MBA in Marketing

- Industry: BFSI or IT/Technology

- Location: Mumbai (Hybrid)

- Job type: Full time

- Educational Qualification - Bachelor's degree in Marketing, Business, or a related field. MBA preferred