Crimson Interactive - Manager - Google Analytics

Location: Goregaon (W) - Mumbai

Shift timings: 10am to 7pm

Roles & Responsibilities:

- Analyze website data, conduct tests for opportunities in improvement of conversion and analyze test results.

- Develop various measurement tools and analyze business requirements and implement appropriate plans.

- Analyze functionality of all current and future websites and develop new objective for the same.

- Identify risks and gaps in all channels of traffic on the website and analyze various risks and provide optimal solutions for the same.

- Monitor all investigation on sites and resolve the tracking-issues as and when required in a Web-Analytics manner.

- Maintain records of web usage and traffic to site and prepare reports in user usability trends.

- Perform usability tests and evaluate customer experience for projects and ensure accuracy for the same.

- Manage various web analytical tools and prepare reports for metrics evaluation.

- Perform analysis on volume and navigation behavior to gather appropriate information on web site user.

- Monitor and incorporate data in visitor behavior and ensure optimization of business processes.

- Ensure appropriate implementation of software application to aid various businesses-goals.

- Assist other departments to develop test scripts and perform troubleshoot on various issue in websites.

- Analyze data captured on other software and tools to understand customer journey and various touch points and devise a plan to improve up-selling and conversion.

Expertise:

- Expertise in Tag-Management tools like GTM, Tealium, Ensighten, DTM etc.

- Strong understanding of data layer creation of any web-asset (Website/Web-App)

- Expert in Google Analytics - Custom dimension & metric creation, attribution-modelling, cohort-analysis and goal-funneling.

- Experience in A/B & Multivariant testing tools like Unbounce, Optimizely, Zoho, CrazyEgg, Google-Analytics, Clicktale etc. and well versed right implementation & metrics to be measured for the same.

Education:

- Bachelor's degree in Engineering from a reputed institute with good grades.

- Google Analytics Certification.

- MBA in Marketing (Preferred).