Crimson Interactive - Assistant Manager - Digital Marketing

Job Title: Assistant Manager- Digital Marketing

No of vacancies: 2

Department: Digital Marketing

Job location: Goregaon (west), Mumbai

Shift timings: 10am to 7pm

Ever heard of a company that gives you free reign to create innovative marketing strategies for online marketing, offers you a chance to run your own business unit, and to reap the benefits of skyrocketing sales that your efforts create!

What we need is for YOU to have the ambition to manage an entire online business unit, the acumen to have a 360 degree approach of every aspect related to online marketing, and the ability to create sales for the business unit that you run!

If you have the inclination and a vision to achieve success, we have the opportunity for you.

Key Responsibilities:

- Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts.

- Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

- Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.

- Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content

- Regular usability checks for English and other language websites for maximum localization impact

- Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums

- Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns

- Evaluate and finalize all designs-related tasks

Keyskills

Marketing, Online Marketing, Digital Marketing, SEO, PPC, Web Management, Email Marketing, Social Media Marketing, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required:

- Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success

- Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern

- Practical knowledge of SEO and PPC of online marketing industry

- Ability to ideate and engage existing clients and prospective clients through email marketing

- Excellent verbal and written communication skills

- Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization

- Knowledge of HTML, JavaScript, CSS (added advantage)

Selection process:

HR interview

Manager's interview

Assignment/test

Final interview