Credvest - Senior Performance Marketing Specialist

Position Overview:

We are seeking a Senior Performance Marketing Specialist with 7+ years of experience to lead and optimize our digital marketing initiatives, ensuring high ROI and impactful results. This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets. The ideal candidate possesses a comprehensive understanding of performance marketing strategies, a strong analytical skill set, and experience with managing significant ad budgets across platforms.

Key Responsibilities:

Campaign Strategy, Planning, and Execution:

- Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.

- Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.

- Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

Performance Optimization & Testing:

- Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.

- Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.

- Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.

Budget Management & ROI Maximization:

- Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).

- Implement advanced bidding strategies and budget management tactics to meet and exceed campaign goals.

Leadership & Mentorship:

- Provide mentorship to junior team members, guiding them on best practices, testing methodologies, and optimization techniques.

- Act as a thought leader in the marketing team, keeping up-to-date with industry trends, platform changes, and emerging marketing tools to ensure a competitive edge.

Data Analysis & Reporting:

- Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders.

- Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.

Competitor Analysis & Industry Research:

- Conduct market research and competitive analysis to identify new opportunities and industry best practices.

- Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance.

Qualifications:

- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.

- 7+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.

- Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.).

- Demonstrated expertise in A/B testing, data analysis, and optimization techniques.

- Strong knowledge of marketing automation, CRM tools, and customer journey mapping.

- Exceptional problem-solving skills with a proactive, data-driven approach.

- Excellent communication skills and the ability to present complex data insights to stakeholders clearly.

Preferred Skills:

- Experience in e-commerce or SaaS marketing.

- Familiarity with SEO principles and their application in paid campaigns.

- Advanced skills in Excel and data visualization tools.

- Certifications such as Google Ads, Google Analytics, and Facebook Blueprint.