Key Responsibilities: - Develop product messaging that differentiates new products from others in the market - Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process - Plan and take part in the launch of new products and involve several different departments in such launches - Brief the press and PR teams about new products and take part in presentations - Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities, and buyer personas - Use market research data to determine product pricing - Create product content such as case studies, videos, website copy and blog posts - Speak and present about products to both external and internal audiences - Test new products - Propose and keep within a budget - Research competitor offerings and react when appropriate Key Skills: - Collaborative Skills - Must be able to think and act strategically as well as tactically - Results-oriented and a self-starter, with the ability to excel in a lean and rapidly-changing work environment - Experience of managing multiple stakeholders and partnerships, with demonstrated people skills - Excellent written and verbal communication skills in English. Proficiency in Hindi and other Indian languages is a plus. About Us: Credit access is one of the fundamental enablers for faster economic growth and reduced income inequality. Today, approximately 525 million customers in India have no access to formal credit. Lack of bureau data, high cost of servicing and sales, makes it difficult for financial institutions to serve the underbanked masses. Consequently, India has one of the lowest Credit to GDP ratio compared to the major economies in the world and approximately 20.6% of the world's poor. At CreditVidya, we aspire to combine advances in machine learning technology and digital infrastructure to support lenders in providing financial services to the last mile. We believe that with our home-grown technological solutions we can offer customized innovative offerings for Indian consumers. Over the last two years, our solutions have been used by more than 20+ leading Indian Banks & NBFCs to provide credit to first time borrowers. And we look forward to partnering with 50+ financial institutions soon. CreditVidya is backed by Kalaari Capital and Matrix Partners

Hyderabad

CreditVidya.com - Manager - Product Marketing 

CreditVidya.com - Manager - Product Marketing  ,Job Description for CreditVidya.com - Manager - Product Marketing  in CreditVidya in  Hyderabad for (5-10) years of experience. Apply Now!

Job Description for CreditVidya.com - Manager - Product Marketing  in CreditVidya in  Hyderabad for (5-10) years of experience. Apply Now!