CredAble - Performance Marketing Manager

Roles & Responsibilities

- Plan, strategize and execute digital marketing campaigns including SEM, Database marketing (email, whatsapp, sms) and display/remarketing campaigns.

- Measure and report performance of all digital campaigns against KPIs/ROIs.

- Brainstorm and lead growth marketing and growth hacking strategies.

- Experience with A/B testing and landing page optimization.

- Collaborate with agencies and vendors.

- Knowledge of CRM and analytics tools is a must.

- Experience with Google Adwords and LinkedIn advertising.

Must Haves:

- Email/Whatsapp/SMS marketing and marketing automation skills.

- Experience with LinkedIn and Google Ads campaign setup and optimisation.

- Experience with GA4 and data interpretation.