Creative Writer - FinTech

Job Summary:

We are seeking a highly creative and skilled Creative Writer to join our dynamic marketing team in Mumbai.

The ideal candidate will possess 4-6 years of experience crafting engaging and persuasive copy for diverse platforms, including campaigns, websites, social media, and marketing materials.

You will be a master storyteller, capable of developing compelling brand narratives and creative concepts that resonate with our target audience.

Experience in the Fintech industry or working with brands/startups is essential.

Prior experience in the Study-Abroad Financing domain will be a significant advantage.

Responsibilities:

Content Creation:

- Develop engaging and persuasive copy for a wide range of marketing materials, including website content, social media posts, email campaigns, brochures, and advertising copy.

- Craft compelling brand narratives that effectively communicate our brand's values and mission.

- Write clear, concise, and error-free copy that adheres to brand guidelines and tone of voice.

- Create content for various stages of the marketing funnel, from awareness to conversion.

Conceptualization & Strategy:

- Collaborate with the marketing team to brainstorm and develop creative concepts for campaigns and initiatives.

- Contribute to the development of content strategies that align with business objectives.

- Conduct thorough research to understand target audience preferences and industry trends.

Adaptability & Versatility:

- Adapt writing style and tone to suit different platforms and target audiences.

- Effectively translate complex information into easily digestible and engaging content.

- Manage multiple projects simultaneously and meet tight deadlines.

Brand Voice & Consistency:

- Maintain a consistent brand voice across all marketing materials.

- Ensure all copy adheres to brand guidelines and style guides.

- Work with design and marketing teams to ensure that the visual and textual elements of all campaigns work in harmony.

Performance Analysis:

- Analyze the performance of content and make recommendations for improvement.

- Stay up-to-date on the latest copywriting trends and best practices.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

- Master's degree in English, Journalism, Marketing, Communications, or a related field is highly preferred.

- 4-6 years of professional copywriting experience, preferably in the Fintech industry or with brands/startups.

- Proven track record of creating compelling and effective marketing copy.

- Exceptional storytelling and creative conceptualization skills.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office Suite and other relevant software.

- Experience in the Study-Abroad Financing domain is highly desirable.

Skills:

- Persuasive Copywriting

- Storytelling

- Creative Conceptualization

- Brand Narrative Development

- Social Media Content Creation

- Digital Marketing

- Content Strategy

- SEO Copywriting (basic understanding)

- Adaptability

- Attention to detail