Creative Strategist - AdTech/Digital Agency

1. Strategic Planning:

- Develop and implement creative strategies that align with the overall marketing and business objectives of the company.

- Collaborate with cross-functional teams to understand client requirements, target audience, and market trends.

- Lead creative strategy development, including mood boards and ideation.

- Collaborate with clients to translate needs into compelling concepts.

- Design and execute impactful campaigns.

- Ensure cohesive campaign execution across teams.

2. Research and Analysis:

- Conduct market research and competitor analysis to identify opportunities and trends.

- Utilize data and insights to inform creative decisions and campaign strategies.

3. Ideation and Conceptualization:

- Lead brainstorming sessions to generate innovative and compelling ideas for campaigns.

- Work closely with the creative team to translate ideas into effective visual and written content.

4. Campaign Development:

- Develop detailed creative briefs that provide clear direction for the creative team.

- Oversee the development of campaign assets, ensuring they meet quality standards and are aligned with the brand message.

5. Client Collaboration:

- Work closely with clients to understand their brand, goals, and expectations.

- Present and pitch creative strategies and concepts to clients, incorporating feedback to refine campaigns.

6. Performance Evaluation:

- Monitor and evaluate the performance of creative campaigns against established KPIs.

- Provide insights and recommendations for optimizing future campaigns.

7. Cross-Functional Collaboration:

- Collaborate with teams such as marketing, design, and content to ensure cohesive and integrated campaigns.

- Foster a collaborative and creative work environment.