Creative Head - Performance Marketing

Creative Head - Performance Marketing @ Interview Kickstart

COMPANY OVERVIEW

- Interview Kickstart is the leading global platform for Technical Interview Preparation.

- Established in 2014, this startup works with Software Engineers to help up level their careers significantly by helping them transition into their dream jobs at Top-tier companies.

- Students from the program routinely get offers from Google, Facebook, Amazon, Netflix, Apple, - LinkedIn, Uber and other top players after completing our program.

- Current Market US/Canada. Shall expand soon in new geographies

- LinkedIn Page- https://www.linkedin.com/school/interview-kickstart/

- Strong Leadership Team from Silicon Valley, Stanford, IIMS

Requirements:-

- A key pillar for our growth has been performance marketing. As we continue to scale, we want to make sure that our messaging really resonates with our customers - across ads and landing pages.

- Hence, we are looking for a world-class creative head who can lead the creative team in creating highly engaging copy which leads to high conversion rates.

Roles & Responsibilities:-

- Spearheading and managing content strategy and planning for performance marketing campaigns

- Conducting regular brainstorming sessions with the team to develop innovative and actionable creative themes to improve ad campaign performance

- Managing a team of creative strategists and content writers

- Creating ad copies, landing pages and other performance marketing content

- Undertaking research interviews to understand customer behaviour.

- Managing design and development agencies in creating attractive ads and landing pages.

- Regularly conducting competitor analysis to understand competitor marketing campaigns

- Coordinating with performance marketing team to ensure campaigns are performing at optimum levels

- Analysing creative performance reports to get insights and adapt future creatives accordingly

- Creating content marketing funnels along with performance, SEO and email marketing teams

Key Requirements:-

- 8-12 years of experience in content & design

- Excellent writing, editing and proofreading skills.

- Experience with creating ad content for performance marketing campaigns.

- Excellent research skills and ability to analyse research data

- Outstanding leadership and organization skills

- Experience with managing a creative team

- Ability to come up with innovative ideas and implement them quickly

- Good eye for design & attention to detail