Creative Head - Brand & Marketing

Key Responsibilities:

Strategic Leadership & Planning:

- Develop and implement comprehensive brand and marketing strategies to achieve company goals and resonate with the target audience.

- Conduct in-depth market research and analysis to identify emerging trends, market opportunities, and competitive landscape.

Creative Vision & Direction:

- Lead the creative vision for all marketing materials, including advertising, digital content, social media, print, and experiential marketing.

- Oversee the entire creative process, from concept development to execution, ensuring consistency with brand guidelines and a clear, impactful message.

Campaign Management & Optimization:

- Plan, execute, and manage multi-channel marketing campaigns, leveraging digital, print, social media, and event marketing platforms.

- Monitor campaign performance, analyze key metrics (KPIs), and optimize strategies to achieve desired results and maximize ROI.

Team Leadership & Development:

- Manage and mentor the marketing and creative team, fostering a collaborative and results-oriented work environment.

- Provide coaching and feedback to encourage professional growth and ensure high-quality creative deliverables.

Content Creation & Brand Management:

- Oversee the creation of engaging and informative content that resonates with the target audience and aligns with brand objectives.

- Collaborate with copywriters, designers, and agencies to produce high-impact marketing materials.

- Champion the company's brand identity and ensure all marketing efforts reflect Afynd's core values and positioning.

- Develop and implement strategies to strengthen brand equity and cultivate customer loyalty.

Budget Management & Reporting:

- Develop and manage the marketing budget, allocating resources efficiently to maximize impact and ROI.

- Track and report on budget expenditures and campaign results, providing data-driven insights to leadership.

Stakeholder Collaboration & Event Management:

- Partner with internal departments (sales, product development, customer service) to ensure marketing strategies support overall business goals.

- Collaborate with external partners, agencies, and vendors to deliver successful marketing initiatives.

- Plan and execute marketing events, product launches, and promotional activities to increase brand awareness, generate leads, and achieve engagement objectives.

Qualifications:

- Bachelor's degree in Marketing, Business, Communications, Design, or a related field.

- Master's degree or MBA is a plus.

- Experience in marketing management, creative direction, or a similar leadership role.

- Proven track record of developing and executing successful marketing campaigns across various channels.

- Strong portfolio showcasing creative strategy, campaign management, and branding expertise.

- In-depth knowledge of digital marketing tools and platforms, including SEO, SEM, social media, and content marketing.

- Exceptional leadership, communication, presentation, and project management skills.

- Ability to think strategically and creatively, with a keen understanding of branding principles and design trends.

- Experience in budget management and performance analysis