Creative Director - Tribal Art Retail

- Creative Director with Tribal Art Retail Brand

- Opportunity for Creative Director with Tribal Art Retail Brand.

- Employment |Immediate.

About the Tribal Art Retail Brand;

- One-of-a-kind retail brand that showcases the rich tribal art traditions of Bastar, Chhattisgarh.

- Rooted in authenticity, aim is to elevate the timeless artistry of Dhokra metalwork, intricate wood carvings, and wrought iron crafts by infusing them with contemporary design elements.

- Mission is to take the vibrant legacy of Bastar to a global stage.

- The Brand is seeking a forward-thinking Creative Director to shape the brand's creative vision and drive its transformation into a globally recognized name that seamlessly blends heritage and innovation.

What the Brand Offers:

- An opportunity to redefine how Bastar's rich cultural heritage is perceived globally.

- A platform to blend tradition with innovation and leave a lasting creative impact.

- A collaborative work environment that values creativity, cultural preservation, and growth.

- Competitive compensation and opportunities for professional development.

Role Overview:

- As the Creative Director, you will be the creative backbone, overseeing everything from product design and branding to packaging and storytelling.

- You will collaborate closely with artisans, designers, and cross-functional teams to ensure the brand's creative identity is authentic, compelling, and resonant.

- Your role will be pivotal in positioning the Brand as a symbol of cultural preservation with a modern twist, making it a leading name in the craft and lifestyle industry.

Key Responsibilities:

- Product Design and Development.

- Lead the design and curation of product collections that harmonize traditional Bastar art with contemporary aesthetics.

- Collaborate with artisans and designers to create exclusive, limited-edition collections that reflect the brand's identity.

- Drive product innovation while maintaining authenticity and cultural integrity.

- Brand Identity and Strategy.

- Develop and refine the brand's visual identity, storytelling, and overall creative strategy.

- Craft compelling narratives that connect Bastar's artistic heritage to modern audiences, enhancing its cultural and market appeal.

- Ensure consistency across all brand touchpoints, including digital platforms, physical stores, and product packaging.

- Packaging and Customer Experience.

- Design sustainable, premium packaging that reflects the brand's ethos while enhancing the unboxing experience.

- Innovate customer touchpoints to build meaningful emotional connections with the brand's offerings.

- Creative Campaigns and Visual Storytelling.

- Direct all visual content creation, including product photography, lookbooks, and campaigns for print and digital channels.

- Collaborate with creative teams to produce high-quality marketing materials that align with the brand's vision.