Creative Content Writer - BFSI/Advertising Firm

Creative Content Writer

Role & Responsibilities:

1. Execute the content production and management plan to serve specified business objectives.

2. Interface with Business, Search Marketing and Analytics.

3. Support the search marketing team to win search rankings for a large keyword portfolio.

4. Regularly update oneself with the latest tools, technologies, and trends.

5. Knowledge on content management for Apps.

6. Study the global best practices.

7. Contribute ideas to refine workflow and processes.

8. Track and analyze content metrics related to production, reach, traffic, consumption, and engagement.

9. Continuously track content performance (impact on business and ROI).

10. Identify opportunities to improve funnel conversion rates through content.

11. Run content related tests and experiments.

Ideal Candidate:

1. High-scale production, management, and distribution of digital content that delivers tangible business value.

2. Experience with multi-format, multi-channel, new-age content.

- Awareness of content marketing methods and latest tools, technologies, and trends.

3. Experience on content management & tools on App eco system.

4. Stakeholder management, agency management.

5. Business orientation, Project management, number orientation.

6. A penchant for writing, editing and storytelling.

7. Understanding of how content can drive business in Apps.

8. Hands-on experience working on large content marketing programs.

9. Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos.

10. Proven experience in managing a loyal subscriber base.

- Mobile-first thinking.

11. Exposure to using data and analysis to improve content performance.

12. Comfort with marketing technology platforms.

13. Excellent agency management skills.

14. Passion, stretch and agility.

15. Stakeholder management and indirect influence.

16. Ability to manage change and ambiguity.

17. Quality orientation, eye for detail.

18. Structured, analytical thinking.

19. Comfort with numbers.

20. Bias for execution and outcomes.

21. 2 to 3 years of total experience preferably in a high-growth, digital native company.

23. Education in mass communication, journalism, media. MBA a plus.

Mandatory Experience:

1. Must have 2+ YOE as a Marketing Content Writer with Good / Top B2C Brands.

2. Must have experience in collaborating with Marketing & branding teams to delivery various long-form content like blogs, articles etc.

- Note - Candidate age should not be more than 28 Yrs

- Preferred (Education) - Bachelor's degree in mass communication