Creative Brand Strategist

Role: Creative Brand Strategist and Content Creator

Location: Chennai

Experience required: 3+ years of experience in Brand strategy, Content Creation and social media marketing.

Compensation: Up to 20 LPA

(Average 10-30% of hike could be provided on the current / previous Fixed Salary)

Job Description :

We're looking for a highly creative and talented individual to join our team as a Creative Brand Strategist and Content Creator. In this role, you will be responsible for creating compelling visual and written content that showcases our mission to digitize cross-border supply chains of Agri commodities. You will work closely with the marketing and sales teams to develop and execute integrated marketing campaigns across digital and social media platforms.

Your main goal will be to bring the our brand to life and make it exciting, inspiring, and aspirational for our target audience. You'll also be responsible for creating high-quality, engaging content that resonates with our customers and drives brand awareness and loyalty.

Screening Points :

- Bachelor's degree in Marketing, Communications or related field

- 3+ years of experience in Brand strategy, content creation and social media marketing

- The Location is Chennai.

Roles and Responsibilities :

- Develop and execute brand strategy across multiple channels

- Create and implement social media campaigns that engage and inspire our target audience

- Develop and produce high-quality, engaging content for social media, website, email, and other channels

- Collaborate with cross-functional teams, including product, sales, and marketing, to ensure brand consistency across all touchpoints

- Monitor and analyse social media and website metrics to track performance and identify areas for improvement

- Stay up-to-date with industry trends and best practices, and apply them to our brand strategy and content creation

Requirements and Skill Sets

- Bachelor's degree in marketing, communications, or a related field

- 3+ years of experience in brand strategy, content creation, and social media marketing

- Strong creative vision and ability to bring ideas to life

- Excellent written and verbal communication skills

- Proficiency in Adobe Creative Suite, social media platforms, and content management systems

- Passion for agriculture industry and making a positive impact on farmers' livelihoods

- Ability to work independently and as part of a team