CouponDunia - Senior Specialist - Search Engine Optimization

CouponDunia is seeking a Sr Search Engine Optimization Specialist (Mumbai) to lead organic search for it's website (CouponDunia.in). The SEO Specialist will use their natural search expertise to recommend the absolute best SEO strategies and solutions in a fast-paced and constantly changing environment. In addition to managing current SEO strategies, the candidate will develop and implement new tactics to drive growth and to maximize the natural search channel as a whole. The SEO expert should be able to make firm and difficult decisions, creatively think outside the box, and multi-task multiple projects, with results-driven goals at the top of mind and a past history of success.

Responsibilities:

- Oversee and analyze current SEO initiatives while identifying and implement new ones. Candidate's strong coding and search engine algorithm expertise should help ensure all pages are friendly for search engine bots to easily crawl our site with reduced page load time, easy to navigate breadcrumbs, clean URL structure, etc.

- Optimize website including all subdomains and subdirectories for organic listings including image, social, local/maps and video optimization.

Ranking & Keyword Management and Analysis:

- Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings for website.

- Candidate should also have an excellent handle and awareness of personalized and local search.

- Review current on-page optimization and refresh as necessary based on performance of targeted keywords.Make sure all content is engaging to users, of the highest quality, keyword smart to limit competing pages, etc.

- Blogging experience will be a plus.Coordinate and investigate efforts with the SEM team. XML and HTML sitemap experience.

- Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management.

Qualifications:

- E-commerce/online retail experience is preferred.

- 2-4 yrs of relevant experience Technical skills and a strong developer/I.T understanding.

- Site migration knowledge is a plus.

- Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations.

- Solid analytical skills with key performance metrics are a must with an understanding of Google Analytics, Google Webmaster Tools, Coremetrics and Bing Webmaster Tools.

- SEO copywriting best practice knowledge for on-page and off-page copies.

- Sr Search Engine Optimization Execuitve (Mumbai) - CouponDunia Ability to analyse backlinks and practice white hat link strategies.

About us:

CouponDunia is a leading platform for online deals, discounts and cashback. Founded in 2010, CouponDunia is headquartered in Mumbai. We were acquired by Times Internet in 2014, and now are a part of The Times Group. By helping crores of online shoppers with discounts and cashback for more than a decade now, CouponDunia has grown to become India's trusted discounts and cashback destination.

Our aim is to create a generation of smart shoppers by empowering customers to make the best possible choices. We sweeten everyday deals and make online shopping more rewarding.