Country Head/City General Manager - Healthcare/Internet - Startup

Appendix 1 - City General Manager JD and profile

Profile

- 5-7 years of sales, marketing or operations management experience.

- At least 2 years of sales experience and 1 year managing a sales team.

- Must have had P&L responsibility

- Must have had exposure to international clients/international teams

- Experience in software product sales or healthcare products is highly preferred.

- Prior startup experience is a plus.

- Undergraduate degree from a top tier university. MBA is a plus.

Job Description

City General Manager will be responsible for establishing My client's operations and brand in a country, grow B2B business and B2C business, hire and grow the local team, and drive local marketing and product development.

Operating responsibilities

Market intelligence

- Identify market opportunity for My client by understanding pain points for doctors and consumers

- Understand competitive offerings on the market, pricing, positioning, feature set

- Understand and manage regulations related to healthcare IT (consumer & doctor facing) and healthcare delivery

P&L management

- Establish, chase and achieve city sales and traffic targets and any other metrics agreed upon with Bangalore HQ

- Prepare and achieve budget for the city

- Track, monitor, and manage key business targets and other metrics for the city; present reports on monthly and quarterly basis

- Take corrective actions to stay on track of revenue and budget targets

- Ensure cross-functional cooperation between sales, marketing and operations to achieve business targets

- Keep constant communication with HQ on progress/issues/resources required

Sales

- Create compensation and incentive structure for the sales team members

- Assist City sales manager (CSM) to attract and hire top sales talent

- Work with CSM to achieve sales and sales efficiency targets and evolve benchmarks/standards that My client should chase

- Work with CSM, Head of International and Head of Sales (HQ) to produce and evolve PWOS in the country- Develop Inside sales function for the country

Operations

- Work with central Operations function in Bangalore to set up Patient experience/Doctor experience support functions in city

- Recruit Content manager (either locally or in India) and set up Content operations in city

- Ensure achievement of targets on Content penetration, enrichment, accuracy and timeliness

- Implement any changes to - My client's Way of Patient & Doctor Experience Management- which are required by local conditions

- Implement any changes to - My client's Way of Content Generation & Management- which are required by local conditions

- Evolve and achieve benchmarks/standards that My client should chase in terms of efficiency and quality of Operations (support and content)

Marketing

- Work with Marketing manager from central HQ team (or hire a local Marketing manager, if necessary) to deliver agreed upon marketing targets (e.g. traffic volume, number of appointments, etc)

Product management

- Work with assigned Product manager to ensure MVP and evolution of My client products for the country (both doctor and consumer facing)

- Constantly think about what other products/services can be offered locally

Administration

- Work with Finance team to set up proper legal entity in the country (if required)

- Ensure compliance with immigration laws with respect to foreigner work permits

- Ensure legal and tax compliance of the legal entity

- Ensure timely establishment and efficient management of office premises

Leadership responsibilities

1. Leadership and Team building

a. To create an optimum and robust team for the city

b. Exhibit exemplary leadership in thought, work ethics and alignment to My client goals

c. To inculcate high degree of ownership and excellence by setting an example in own work and mentoring individuals under his/her direct reporting (Sales, Content manager, etc)

d. To clearly define roles for direct report, and carry out appraisals in a manner prescribed by HR

e. To give regular and constructive feedback to each direct report and ensure a healthy work environment of learning and growth. To ensure pro-active career planning for each member of the team - so as to ensure maximum levels of motivation across the team at all times

2. HR Culture & Discipline

a. To ensure the best levels of discipline and behavior across the team

b. To ensure advance planning of all leave and absence across the team, so that work never suffers

c. To ensure a culture of integrity, professional work ethics and a healthy competitive spirit across the team, at all times

3. Alignment with My client Goals & Vision

a. To ensure clear knowledge of My client's Vision, Mission and Goals across all members of the Product team at all times

b. To ensure that every member of the product team is aware at all times, about how his role and actions influence / contribute towards the achievement of My client's Vision, Mission and Goals

c. To ensure that every activity within the team is aligned with, and facilitates the achievement of My client's Vision, Mission and Goals at all times