Corporate Head - Marketing & Branding - Building Material Firm

Corporate Head- Marketing & Branding

Looking to hire a Corporate Head for Marketing and Branding for a leading Building material company in India.

- The position would be responsible for creating brand value and positioning of the organisation as a one stop solution in Building Material industry.

- Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

- Lead strategic and operational decisions within the marketing team

- Focus on lead generation activities to drive customer acquisition and the sales funnel.

- The person need to handle multiple business and product verticals. Simultaneously Minimum 3-4 Marketing Leaders from diversified products , business verticals will report to him.

- This position will report to MD and CEO.

Functional Skills required to apply :

- Experience in B2B and B2C channels of marketing ( both required as they do sell through both channels)

- Consumer research (Qualitative & Quantitative) - concept briefing to analyzing the results & drawing effective strategy.

- Expertise in branding strategy formulation.

- A passion for Web technologies, the Internet and emerging technology

- Good knowledge of website analytics tools

- Corporate communication.

- Should have experience in BTL, ATL, most importantly digital

- Should have strong hands on ROI of Marketing from different channels

- Should have headed marketing for multiple business verticals

- Any Product industry background is okay including Building Material

Responsibilities towards different sides of Marketing and Branding-

Marketing :

- Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling and upselling)

- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.

- Develop and implement marketing and sales strategies that consistently meet or exceed planned objectives. Convert sales opportunity by strategic marketing - branding, positioning and creative development.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

Business support :

- Work closely with SBU heads to:

- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager.

- Oversee product management including market and customer research for the market and product requirements

- Interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.

- Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales

Digital Marketing :

- Develop & drive digital strategy, including content marketing and social media activity. Enhance the Digital Marketing initiatives of the organization

- Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company.

- Identify target audiences and devising digital campaigns that engage, inform and motivate

- Know how to apply a multi-channel marketing mix when planning campaigns

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Championing the Digital Marketing initiatives to engage customers, influencers, etc.

- Develop and lead Company's social media Communications strategy and lead a more creative approach to online Communications.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Branding :

- Manage internal communications to improve the employment engagement scores

- Support the organization with new product launches, JVs, M&As, etc.

- Engagement with media houses and media channels.

- Lead the CSR activities for the organization and deriving the maximum mileage from the funds allocated

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.

- Be the architect of the brand. Protect and grow it.

- Work closely with Agencies to convert the mission & Vision statement into marketing and branding initiatives.

- Provide strategic inputs and drive internal & external communications & PR