Corporate Branding Consultant

Broadvision Perspectives India Pvt. Ltd. is a company based out of Bangalore, India, that advises large corporations on challenging issues of strategy, brands and people. Founded in 2008, Broadvision Perspectives has been critically acclaimed as an “Innovation Consultant” enabling Business Leaders to think out of the box and power their Corporate, Consumer and Employer Brands, Leadership Pipelines and Business Strategy.

Broadvision Perspectives delivers innovation to clients in the areas of Brand Strategy, Employer Branding, Brand Research, Package Design, Brand Promotions and allied People Advisory Services.

Some of the most high profile projects are:

1. The War Room - Undertaken for the Mahindra brand.

- To change the employer brand image of the Mahindra Group from just a tractor/jeep company to a modern innovative company, a case study based competition called "The War Room" was designed resulting an improvement in ranking from 67 (2007) to 12 (2010) in the ACNielsen Campus Track B-School Report.

2. The Dream Team - Undertaken for Proctor & Gamble.

- In an effort to maintain the brand equity of the world's leading FMCG company, P&G partnered with Broadvision Perspectives and created a new B-school event called "The Dream Team".

Specialties

- Brand Strategy, Employer Branding, Brand Research, Package Design, Brand Promotions, People Advisory Services

Integrated Marketing Communication Services

- Integrated Marketing Communications is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. All touchpoints wherein the customer interacts with the company are a form of communication. Broadvision Perspectives designs posters, leaflets, launch presentations, trophies, T-schirts, etc., social media presence and engagement and various internal communciation manuals.

- Merchandise - Posters, leaflets, etc.Trophies ManualsSocial Media Engagements

Identity Development Services

- Broadvision believes that every time a customer or a client comes in contact with any form of company communication, it helps form an identity in their minds.

- Managing this identity so as to send out the right image involves carefully examining logos, punch lines, tag lines, identity manuals, etc. Broadvision conducts in-depth interviews with industry professionals and conducts surveys to assess the current image and innovates so as to create and maintain the desired identity.

- Logo DesignPunch Lines/Tag Lines Identity ManualsCorporate Colours

Employer Branding Services

- Employer Branding includes every aspect of the employment experience, and the people management processes, practices and touch-points, that shape the perceptions of existing and prospective employees.

- It supports both external recruitment of the right kind of talent and effective employee engagement and employee retention. Broadvision Perspectives conducts in depth interviews and dipstick surveys to understand what the company has to offer and the image it portrays, thus helping in creating and designing innovative employee retention programs.

Job Profile:

- We are looking for young and dynamic MBAs who are looking to start of their career in the Corporate Branding domain. Prior consulting background preferred.

- We want a Mumbai based resource who will have to work out of our clients office. Candidate might have to travel extensively across India.

If you are interested, please email your profile on roshan.ingole@broadvision.asia

Roshan Ingole
Manager - Human Capital
Broadvision Perspectives India Pvt Ltd.,
Bangalore