Corporate Brand Media Manager - BFSI

Planning:

- Formulating media strategy in line with the brand objectives

- Briefing the media agency for plans & evaluating the plans accordingly

- Drive innovation and new concepts / platforms to engage with the target audience

- Keeping a track and monitoring the media activity of our brands and competition. Tracking and management reporting of key MIS including SOE, SOV, Campaign efficiencies, Competitive landscape, etc.

- Expert knowledge on working of all media softwares

Buying:

- Ensure cost efficiencies through effective negotiation with channels / publications

- Buying - Benchmarking & guiding media agencies to obtain the best media deals

- Build productive relationship with media vendors

- Keep close tabs on the upcoming media properties and ensure associations with appropriate platforms

Implementation:

- Seamless coordination of any media activity with agency. Ensure smooth & timely implementation of campaigns.