Coromandel International - Manager - B2B Marketing

Job Responsibilities :

Business development and marketing :

- Work closely with the B2B zonal sales managers to promote and grow business. Actively participate in sales meetings and interactions

- Engage with the clients by interacting with their product management and sales teams, understanding their product portfolio gaps and making new product offerings to them

- Provide dealer/farmer market intelligence and other inputs for devising effective strategies at B2B level

New product launch :

- Formulate new product launch strategy in terms of pricing, partners and mode of supply

- Handle all activities in co-marketing - client interactions, formulation of agreements, packaging design and supplies

- Provide marketing support to co-marketers for P2P products

Promotional activities :

- Prepare and launch promotional activities and organize industry events for the business.

Experience and skills :

- Experience of pesticide industry

- Strong knowledge of the markets in terms of crops, products, brands, regions, players, pricing

- Experience of pesticide industry

- Strong knowledge of the markets in terms of crops, products, brands, regions, players, pricing of products etc

- Good interpersonal and communication skills

- Good analytical skills and comfortable with numbers

- Proven track record of taking ownership and driving results