Core Team Role - Performance Marketing - D2C - Footwear Startup

Performance Marketing | D2C | Core Team Role | Neeman's

About Neeman's (India's fastest growing and funded eco friendly footwear brand):

Neeman's is an eco-friendly footwear startup, founded in 2018. The Hyderabad based startup is disrupting the $11 billion Indian footwear segment by introducing revolutionizing footwear products that are made up of renewable, sustainable and natural material.

Their focus on both product and customer has yielded an explosive growth of 600 per cent last year despite restrictions imposed by the COVID-19 pandemic. Neeman's introduced India's first natural fibre shoe, that reduces carbon footprint, is sock-free, odour-resistant and temperature regulating.

About Role:

This is an opportunity for you if:

- You have the First-principles approach towards problem-solving.

- You are able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.

We are seeking a passionate and self-driven Performance Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention, and growth.

Your work will require you to:

- Leverage paid channels to drive top funnel, customer acquisition, engagement, and retention.

- Manage high quality acquisition programs, campaigns and activities across the business's online platforms.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and market optimization recommendations across the user's journey.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, affiliate, social & other channels.

- Regular monitoring and tracking of data, results, analytics.

- Evaluate and orchestrate large campaigns spanning numerous marketing channels.

Expected skill sets:

- 2-5 years of experience in performance marketing in a high-growth consumer tech start-up or managing similar accounts in an agency.

- Deep experience with paid marketing channels (Google Ads, Facebook Ads, etc).

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- Programmatic ads experience is a plus.

- Strong communicator both in verbal and written form.