Copywriter
- We are looking for a candidate who, is open to either relocating or currently based in Chennai as this is a work-from-office role.
- As a copywriter in our creative team, you can expect to write the most beautiful pieces of persuasive content on a daily basis for the creative team and marketing team.
- The gamut of opportunities awaiting you include website communications, social media communications, marketing communications, so on and so forth.
- Bringing life to the brand vision through your writing and touching the lives of people living in different parts of the world is what you will experience.
Responsibilities :
- Research and write articles, blog posts, and other types of content on a variety of health and wellness topics.
- Write intelligent & witty copy for the website, social media, email - newsletters design, and offline media with cohesiveness and alignment to the brand.
- Develop content that is accurate, engaging, and in line with our brand voice. Adhere to established brand tone, guide, and digital content best practices.
- Write and edit product descriptions, email campaigns, and other marketing materials as needed.
- Be persuasive yet refined and dignified in your writing style understanding and adapting yourself to the brand's idea of advertising, marketing and sales.
- Execute creative ideas and concepts that meet the objective of our sales & marketing messages.
- Collaborate with the creative, Sales, and Marketing teams throughout the content development process to create assets that effectively communicate brand messages.
- Identify opportunities to improve performance & propose solutions.
- Function with a refined understanding of the brand, category, and overall marketplace.
- Stay up-to-date on industry trends and incorporate relevant information into content.
- Implement assigned projects within a given calendar and time frame accountable to meet deadlines.
- Identify opportunities to improve performance & propose solutions.
Requirements :
- Fearless, smart and intelligent with a killer copy portfolio and a unique voice.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience writing narratives, scripts and storyboards, annotations and treatments.
- High-quality conceptualization and execution skills - A grammar Nazi and should be impeccable at proof - reading.
- Ability to write great engaging copy in a real time environment that can stimulate user interaction, discussion, and engagement.
- Understanding bigger picture online objectives and ensure all activity supports wider online and offline objectives e.g., best practice back link building, keyword utilization etc.
- Expresses ideas with clarity on brand on message and targeted to audience.
- Creatively supports the effective use of technology and its applications to solve business problems.
- Social media, digital marketing and brand advertising must give you the kicks.
- Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
- Proactively identifies opportunities for creative work to be performed for the brand, with guidance from seniors and directors.
- Top-notch organization skills, with an understanding of deadlines, tasks and teamwork.
- Handling Mainline, social media, online and offline campaigns.
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